Job Description

• Age: 25 to 30 years
• Gender: Male/Female
• Education: Bachelor’s / Master’s degree in Marketing, Business or related field
• Experience: 2 to 5 years in digital marketing, preferably in e-commerce or FMCG
• Location: Chennai

Role

• ⁠Process the Purchase Orders at customer’s portals of all General Ecommerce customers and to coordinate with logistics for arranging stocks.
• ⁠Coordinate with our Factories/CFAs for executing the POs ASAP and to arrange appointments and deliveries ASAP.
• To follow up for timely payments of all the dues billed to all customers through proper channel.
• To offer special products to specific customers which would be suitable for their respective Ecommerce platform.
• ⁠Enlisting all relevant New SKUs with Customers on time to leverage the benefit of Advertisement & sales opportunities.
• Deletion of obsolete lines to improvise Fill-Rate & to save OTB.
• ⁠Updating Product Masters with all the Ecommerce customers on a regular basis.
• To co-ordinate reconciliation of outstanding in every quarter with all customers.
• Access customers’ portals to track product movements and replenishment in time.
• Quarterly Budget Review & necessary amendments for next Quarter.
• After Customer wise Category wise Sales Review, to work out offers/discounts to liquidate Slow and Non-moving SKUs.
• ⁠Maintain a database of all Ecommerce Customers (Administrative, Commercial & Business details).
• Maintaining advertising budgets for Ecommerce customers annually.

Key Responsibilities

• AMS (Amazon Marketing Services) Management:
  • Plan, execute, and optimize sponsored ads, display ads, and brand campaigns on Amazon.
  • Monitor performance metrics like ACOS, ROAS, CTR, and CPC to maximize efficiency.
  • Conduct keyword research and bid optimization to improve rankings and conversions.
• Marketing in Quick Commerce platforms – Blinkit, Zepto, Swiggy & Big Basket:
  • Develop and implement performance marketing strategies for quick commerce platforms (Blinkit, Zepto, Swiggy & Big Basket).
  • Optimize product listings, promotions, and ad campaigns for higher visibility.
  • Track and analyze sales performance, pricing, and competitive trends.
• ⁠Website Management & SEO:
  • Manage and update content on the company website (product pages, blogs, banners, etc.).
  • Implement SEO best practices to enhance organic traffic and search rankings.
  • Work with developers/designers to improve UI/UX, speed, and mobile responsiveness.
• Social Media Campaigns:
  • Develop and execute paid and organic campaigns across platforms (Facebook, Instagram, LinkedIn, etc.).
  • Plan engaging content calendars, influencer collaborations, and ad creatives.
  • Monitor engagement metrics and optimize campaigns for better reach and conversions.
• Performance Analysis & Reporting:
  • Track key KPIs across platforms and generate detailed performance reports.
  • Analyze data to optimize ad spend, content strategy, and audience targeting.
  • Stay updated with digital marketing trends and platform updates.

Other Requirements

• Hands-on experience with AMS, Blinkit, Zepto, Google Ads and Meta Ads.
• Strong understanding of SEO, PPC, social media marketing, and website analytics.
• Proficiency in Google Analytics, Meta Business Suite, and Amazon Seller Central.
• ⁠Excellent analytical skills, creativity, and problem-solving abilities.